# Irakli Antidze | SEO Portfolio

> Irakli Antidze is an SEO strategist and Semrush Brand Ambassador based in Tbilisi, Georgia. This portfolio covers technical and off-page SEO, AI search visibility, content strategy, automation, client projects, published articles and original Search Console report images.

Irakli has 10+ years of SEO experience across e-commerce, logistics, B2B services, finance, education and media. He is Head of SEO and GEO at GoldenWeb. His documented work includes taking average SEO audit completion from three business days to one through custom scripts and workflow automation, growing Interstate365 from zero to about 1,300 monthly organic clicks and more than 10 monthly lead forms, and managing a seven-person SEO team at Magnet Digital.

Search Console figures represent separate site performance reports. Original screenshots retain their report context. The portfolio owner reports Playboy Shop AI Visibility changed from 63 to 84 in four months. The supplied Semrush screenshot confirms the 84 endpoint; the change is not attributed to the portfolio engagement. Audit findings and recommendations are not claims that every fix was implemented.

## Portfolio sections

- [Selected work](https://portfolio.irakli.life/#work): Interstate365, Liberty Truck Tires and Negotiations.com performance reports, plus Shopify SEO audit case studies for Playboy Shop, Pretty Clean Shop and BodyAlign.
- [Skills and tools](https://portfolio.irakli.life/#skills): Technical SEO, content strategy, off-page SEO, AI search and GEO, analytics, leadership and automation.
- [Recent projects](https://portfolio.irakli.life/#projects): Search, content and audit work across named client websites from September 2024 to September 2026.
- [SEO browser extensions](https://portfolio.irakli.life/#tools): LLMs.txt Compliance Inspector, AI Bot Inspector and Shopify SoldOut URL Miner, with links to their Chrome Web Store listings.
- [Publications](https://portfolio.irakli.life/#publications): Articles about AI visibility, GEO, llms.txt, SEO strategy and search measurement.
- [Experience](https://portfolio.irakli.life/#experience): GoldenWeb, Digipal, Magnet Digital and GIGANT.ge.
- [Earlier Search Console results](https://portfolio.irakli.life/#results-archive): Historical Search Console images for finance, e-commerce and news sites.
- [Hiring and CV](https://portfolio.irakli.life/#hiring): Senior SEO and AI Search role fit, CV download and contact options.
- [Contact](https://portfolio.irakli.life/#contact): Email and professional profiles.

## Selected case studies

- [Playboy Shop](https://portfolio.irakli.life/#playboy-shop): Shopify technical SEO, Google Merchant Center product-feed review and AI search visibility recommendations. The displayed Semrush snapshot shows AI Visibility 84, 21.9K mentions and 392 cited pages.
- [Pretty Clean Shop](https://portfolio.irakli.life/#pretty-clean-shop): Technical SEO and AI audit covering product and merchant markup, crawlability, 94 out-of-stock product URLs and 49 empty collection URLs in the May 2026 issue sheets.
- [BodyAlign](https://portfolio.irakli.life/#bodyalign): Shopify technical SEO audit covering indexing, product markup, internal links and 42 orphaned-page URLs in the September 2025 issue sheet.
- [Aguter Beter](https://portfolio.irakli.life/#aguter-case): Programmatic SEO page-template planning, technical architecture and internal linking for a burial database; the displayed Search Console report shows 16.2K clicks, 583K impressions, 2.8% CTR and 7.1 average position.

## Selected publications

- [How I measure ROI from improving AI presence](https://www.linkedin.com/pulse/how-i-measure-roi-from-improving-ai-presence-irakli-antidze-zachf/): Framework for connecting AI visibility work to business outcomes.
- [Does llms.txt actually matter or will it get ignored](https://www.linkedin.com/pulse/does-llms-txt-actually-matter-get-ignored-irakli-antidze-lydgf/): Perspective on the practical value and limits of llms.txt.
- [Is GEO the same as agentic search optimization](https://www.linkedin.com/pulse/geo-same-agentic-search-optimization-irakli-antidze-tnioe/): Distinguishes related AI search concepts.
- [GEO AEO and ASO explained and where I would spend time](https://www.linkedin.com/pulse/geo-aeo-aso-explained-where-i-would-spend-time-irakli-antidze-b2vgf/): How to prioritize work across emerging search terms.
- [The link between AI visibility and actual traffic leads and conversions](https://www.linkedin.com/pulse/link-between-ai-visibility-actual-traffic-leads-irakli-antidze-18pvf/): Measurement beyond AI visibility scores.

## Identity and contact

- [Main site](https://irakli.life/): Irakli's personal site.
- [LinkedIn](https://www.linkedin.com/in/irakliantidze/): Professional profile and publications.
- [GitHub](https://github.com/ikoanti): Public projects and code.
- [Download CV](https://portfolio.irakli.life/assets/Irakli-Antidze-CV.pdf): Irakli Antidze’s two-page PDF CV.
- [Email](mailto:me@irakli.life): Professional inquiries.