SEO PORTFOLIOTBILISI, GEORGIA / WORKING GLOBALLY

Irakli Antidze.

AI Search & GEO Strategist
SEO Manager

Semrush Brand Ambassador

Technical SEO · Off-page SEO · Organic Growth · SEO Tool Builder

10+ years across agency, e-commerce, finance, fintech, local business and international SEO projects. I combine hands-on technical SEO and growth execution with strategy, team leadership, automation and AI Search/GEO.

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10+

years in search

0 → ~1.3K

monthly organic clicks in 8 months

10+

monthly lead forms

~67%

less audit time: 3 business days reduced to 1

years of agency experience in hands-on and leadership roles

63 → 84

AI Visibility in 4 months

$83,950.00

personal record on a single e-commerce order

SEO browser extensions built and published

01 / SELECTED WORK

Strategy, put to work.

TRAILER SALES & LOGISTICS

Interstate365

Challenge

Organic search had little contribution to trailer sales and lead generation.

My role

Owned SEO strategy, technical architecture, commercial content, local SEO and authority work.

What I did

Improved product and category targeting and site architecture.
Developed financing and educational content with internal links.
Implemented structured data and worked on local visibility and backlinks.

Result · organic growth

From 0 to approximately 1,300 monthly organic clicks and more than 10 lead forms per month.

search clicks: 8.2K
search impressions: 946K

Google Search Console report

Visit Interstate365

LOCAL SEO / COMMERCIAL TIRES

Liberty Truck Tires

Local keyword targeting in Feasterville-Trevose, brand-page content and reporting that separates local rankings from nationwide performance.

Clicks: 880
Impressions: 69.9K

Liberty Truck Tires Google Search Console report showing 880 clicks and 69.9K impressions.. — Google Search Console report

B2B / PROFESSIONAL EDUCATION

Negotiations.com

Challenge

Make professional training and course pages easier to discover in search.

My role

Managed technical, on-page and off-page SEO with course content and authority work.

What I did

Optimized training and course content for search intent.
Improved internal linking and technical page structure.
Applied Course and CourseInstance structured data and supported link building.

Reported site performance

79.7K clicks and 10.4M impressions in Google Search Console.

Clicks: 79.7K
Impressions: 10.4M

Negotiations.com Google Search Console report showing 79.7K clicks and 10.4M impressions.. — Google Search Console report

Clicks and impressions come from separate Search Console reports. Monthly growth and lead figures are distinct project outcomes.

SHOPIFY / SEO & PRODUCT FEEDS

Playboy Shop

December 2025 to January 2026

Challenge

Identify search and product-feed issues affecting international storefront visibility.

My role

Reviewed the Shopify SEO audit and Google Merchant Center reports; translated findings into prioritized recommendations.

What I did

Reviewed product and collection SEO, canonical URLs, internal links and metadata.
Prioritized product and merchant-listing schema plus shipping and return details.
Investigated feeds, 404 offers, variant attributes and four international markets.
Reviewed AI crawler access, content availability, structured data and citations.

Analysis snapshot · Semrush AI Search

AI Visibility at time of analysis: 84. The Semrush overview also records 21.9K mentions and 392 cited pages.

AI Visibility score: 84
AI mentions: 21.9K
cited pages: 392
international markets reviewed: 4

Semrush AI Search figures describe visibility at the time of analysis. The SEO and Merchant Center work covered December 2025 to January 2026.

Visit Playboy Shop

Semrush AI Search overview for shop.playboy.com showing AI Visibility 84, 21.9K mentions and 392 cited pages. — Semrush AI Search overview for Playboy Shop.

Technical SEO

Reviewed product and collection SEO, canonical and duplicate URLs, internal links, metadata, headings and image optimization. Turned audit findings into a prioritized action plan.

Product structured data

Prioritized product and merchant-listing markup, including shipping details and return-policy information.

Google Merchant Center

Reviewed international shipping settings, unavailable product pages, GTIN and color attributes, and product classification issues affecting product visibility.

Markets reviewed: Canada, France, Germany and the United Kingdom.

Feed cleanup & policy review

Follow-up reporting noted progress on shipping fixes and prioritized stale 404 product offers and missing variant colors. Recommended feed exclusions for policy-restricted products, revised imagery for flagged items, and a refresh-and-review process to restore eligible listings.

AI search visibility

Reviewed AI crawler access, product content accessibility, structured data, canonical consistency and llms.txt, with recommendations to improve how AI systems discover and interpret the store.

Semrush snapshot: AI Visibility 84, 21.9K mentions and 392 cited pages across ChatGPT, Google AI Overviews, AI Mode and Gemini.

SHOPIFY / TECHNICAL SEO & AI

Pretty Clean Shop

May 2026

Technical SEO and AI audit through GoldenWeb, covering product discoverability, storefront quality and content clarity for search engines and AI tools.

out-of-stock product URLs: 94
empty collection URLs: 49
URLs in the missing-alt report: 1,913

May 2026 audit findings. Counts are unique URLs in the supplied issue sheets.

Visit Pretty Clean Shop

Product & merchant structured data

Audited product snippets and merchant listings, alongside organization, article, shipping and return-policy markup. Mapped missing or incomplete fields to page-level recommendations.

Crawlability & storefront quality

Reviewed indexing, 404s, outdated Shopify links, headings, title tags, image optimization and alt text. Built the cleanup plan around 94 out-of-stock product URLs and 49 empty collection URLs. The missing-alt export contains 4,586 page/image rows across 1,913 distinct page URLs.

AI readiness & buying content

Reviewed AI crawler directives, llms.txt, entity markup and product breadcrumbs. Recommended category buying guides, comparison content, author and reviewer signals, and links from editorial content to products.

SHOPIFY / TECHNICAL SEO

BodyAlign

September 2025

Technical SEO audit through GoldenWeb, with recommendations for indexing, Shopify site structure, product markup and the customer journey from content to purchase.

orphaned-page URLs: 42
URLs in the missing-alt report: 101

September 2025 audit findings. Counts are unique URLs in the supplied issue sheets.

Visit BodyAlign

Crawl, index & measurement

Reviewed index exclusions, sitemap submission, crawl priorities and Shopify URLs. Included checks for GA4 and e-commerce revenue tracking.

Structured data & on-page SEO

Audited product and merchant-listing markup, organization and blog schema, heading structure and duplicate or missing metadata. Included collection-page content recommendations.

Internal links & storefront quality

Mapped 42 orphaned-page URLs for internal-linking review, alongside broken links, redirects and mixed-content issues. The missing-alt export contains 329 page/image rows across 101 distinct page URLs. Recommended image repairs, compression, alt text and clearer navigation between the blog, collections and products.

DATABASE / PROGRAMMATIC SEO

Aguter Beter

Visit Aguter Beter ↗

Challenge

Make database-driven burial and genealogy pages discoverable and navigable as the site scales.

My role

Programmatic SEO and technical architecture for record and location pages, alongside AI-search documentation and app-store review.

What I did

Planned scalable page templates for burial records and locations.
Reviewed crawl and index priorities for database-driven pages.
Mapped internal links between records, locations, genealogy content and services.
Worked on AI-search documentation and reviewed app-store presence.

Project output

Programmatic SEO page-template plan, technical architecture, internal-linking priorities and AI-search documentation for the database.

Clicks: 16.2K
Impressions: 583K
Average CTR: 2.8%
Average position: 7.1

Aguter Beter Google Search Console report showing 16.2K clicks, 583K impressions, 2.8% average CTR and 7.1 average position. — Google Search Console · reported site performance

02 / SKILLS & TOOLS

Skills & toolkit.

Technical SEO

Technical audits, crawlability and indexing, site architecture, internal linking, migrations, page speed and structured data.

Content & keyword strategy

Search-intent research, competitor analysis, content planning, on-page optimization and e-commerce product and category content.

Off-page SEO & reputation

Backlink analysis, authority building, brand-mention monitoring and search reputation management.

AI search & GEO

AI visibility analysis, crawler readiness, semantic content, llms.txt reviews and practical AI-assisted workflows.

Analytics & user insight

Organic search KPIs, local and nationwide position tracking, user behavior analysis and reporting tied to business priorities.

Team leadership & automation

SEO roadmaps, team management, developer and designer collaboration, workflow automation, custom scripts and browser extensions.

Tools I work with

The platforms behind my research, implementation and reporting.

SEO research & audits: Semrush, Ahrefs, Screaming Frog, Google Search Console, Bing Webmaster Tools, Google Trends, Keyword Planner and Similarweb.
Analytics & behavior: Google Analytics / GA4, Microsoft Clarity, Yandex Metrica and Webvisor, with working knowledge of Hotjar.
Performance & implementation: PageSpeed Insights, Lighthouse, GTmetrix, Cloudflare, Schema.org, JSON-LD, Rank Math and Yoast SEO.
CMS & e-commerce: WordPress, Shopify, CS-Cart and Google Merchant Center. Working knowledge of Magento, PrestaShop, OpenCart and custom CMS platforms.
AI & coding for SEO: ChatGPT and Claude for analysis and workflow support. HTML, CSS, JavaScript and PHP for SEO troubleshooting and developer collaboration.
Planning & delivery: ClickUp, Asana and Jira for roadmaps, task handoffs and cross-functional delivery.

03 / RECENT PROJECTS

September 2024 to September 2026