Semrush Brand Ambassador
I help businesses build a stronger presence in search. My work connects technical SEO, useful content and authority with the way people discover brands today.
SEO strategist, team leader and tool builder with 10+ years of experience across US and international projects.
Explore my workyears in search
monthly organic clicks at Interstate365
monthly lead forms at Interstate365
business days per audit at GoldenWeb
TRAILER SALES & LOGISTICS
Technical architecture, product and category optimization, local search, structured data and authority building.
Grew from zero to approximately 1,000 monthly organic clicks and more than 10 lead-form conversions per month.
LOCAL SEO / COMMERCIAL TIRES
Local keyword targeting in Feasterville-Trevose, brand-page content and reporting that separates local rankings from nationwide performance.
B2B / PROFESSIONAL EDUCATION
Technical, on-page and off-page SEO, supported by course content, internal linking, Course and CourseInstance structured data, and link building.
Clicks and impressions reflect each report’s own period. Monthly growth and lead figures are separate project outcomes.
SHOPIFY / SEO & PRODUCT FEEDS
December 2025 to January 2026
Technical SEO audit review and Google Merchant Center troubleshooting for Playboy’s Shopify store, focused on search visibility and product eligibility across international markets.
Visit Playboy ShopReviewed product and collection SEO, canonical and duplicate URLs, internal links, metadata, headings and image optimization. Turned audit findings into a prioritized action plan.
Prioritized product and merchant-listing markup, including shipping details and return-policy information.
Reviewed international shipping settings, unavailable product pages, GTIN and color attributes, and product classification issues affecting product visibility.
Markets reviewed: Canada, France, Germany and the United Kingdom.
Technical audits, crawlability and indexing, site architecture, internal linking, migrations, page speed and structured data.
Search-intent research, competitor analysis, content planning, on-page optimization and e-commerce product and category content.
Backlink analysis, authority building, brand-mention monitoring and search reputation management.
AI visibility analysis, crawler readiness, semantic content, llms.txt reviews and practical AI-assisted workflows.
Organic search KPIs, local and nationwide position tracking, user behavior analysis and reporting tied to business priorities.
SEO roadmaps, team management, developer and designer collaboration, workflow automation, custom scripts and browser extensions.
The platforms behind my research, implementation and reporting.
03 / RECENT PROJECTS
September 2024 to September 2026
Client work, SEO audits, content projects and search-performance management across 26 websites.
interstate365.com
Technical architecture, product and category SEO, local search, structured data, financing content and link building.
libertytrucktires.com
Local position tracking, tire-brand content, keyword targeting and conversion-page copy.
interstateconsortium.com
Site structure, DOT compliance service content, metadata, internal linking and llms.txt reviews.
horaexpress.com
State-specific owner-operator landing-page metadata and location targeting.
horafunding.com
SEO position tracking and search targeting across truck and trailer financing.
falconzoom.com
Position tracking for truck dashcams, GPS, ELD and reefer temperature-monitoring queries.
fourwaysleasing.com
Backlink audits and SEO profile monitoring for a fleet leasing website.
doubleshieldins.com
Technical audit, trucking-insurance keyword mapping, service-page content and backlink review.
relocation2armenia.com
International SEO, service-page optimization, content reviews, FAQ structured data and llms-full.txt.
aguterbeter.com
Technical SEO and internal linking for a large burial database, genealogy content, AI-search documentation and app-store review.
aguterbeter.ru
Service and genealogy content, metadata, FAQ cleanup and policy-page improvements.
negotiations.com
Technical, on-page and off-page SEO, course structured data, content strategy and link building.
fabula.ge
Keyword research, including education topics, and technical SEO work on indexing and AMP.
mrswordsmith.com
Technical SEO and AI-visibility audit covering metadata, internal links, structured data, sitemaps and backlinks.
digipal.agency
SEO management, search and content strategy, service-page architecture and collaboration with developers and designers.
cyborg-it.de
SEO content for IT consulting, web development and Zoho services, plus FAQ structured data and design handoffs.
buzzcube.io
Technical audit of headings, image accessibility, metadata, internal linking and crawl directives.
web-seo.ge
Website review and implementation feedback on mobile layouts, portfolio navigation and contact links.
shop.playboy.com
Shopify technical SEO audit review, product structured data, and Google Merchant Center troubleshooting for international shipping and product-feed attributes.
caligen.us
Product and brand content, Georgian metadata and seasonal category planning.
aussieblooms.au
SEO strategy, local commercial keyword planning and ongoing search-performance and indexing work.
asedeals.com
Technical SEO and AI audit through GoldenWeb, covering indexing, product structured data and internal linking.
mall.hpq.ge
Technical analysis covering performance, crawlability, mobile usability, homepage metadata and heading structure.
episodehotels.com
Technical SEO and AI audit, with content gaps, hotel-comparison content and internal-linking recommendations.
selectgeorgiatours.com
SEO-focused tour titles, unique tour descriptions, summaries and travel content.
georgianholidays.com
Freelance SEO support for a Georgian travel and tourism website.
Browser extensions built around recurring SEO tasks.
Check llms.txt structure, links and formatting. A practical utility for reviewing a site’s AI-facing documentation.
View Chrome extensionAnalyze robots.txt rules for more than 40 AI crawlers, test directives in a sandbox and export findings to CSV.
View Chrome extensionFind out-of-stock product URLs on Shopify collection pages and export the results to CSV or your clipboard.
View Chrome extensionVocal Media
Irakli.life
Irakli.life
I work across technical SEO, content, off-page authority and AI search. I turn findings into clear priorities, then work with developers, writers and designers to get them implemented.
My background spans e-commerce, finance, B2B services, education, travel and logistics. I also build scripts and browser tools to make recurring work faster and more consistent.
AUG 2025 TO PRESENT
Head of SEO and GEO
Reduced average audit completion from three business days to one through scripts and workflow automation. Expanded the audit scope to include AI visibility and GEO.
MAY 2024 TO SEP 2025
Organic Growth Manager / SEO Consultant
SEO strategy and delivery across agency and client projects, with developers, designers and content teams.
JUL 2019 TO AUG 2024
SEO Manager / SEO Team Lead
Led a team of seven SEO professionals on international finance and media projects.
07 / MORE FROM THE PORTFOLIO
Earlier Search Console results
Earlier project reports, preserved with their original reporting periods.
HISTORICAL REPORT
International SEO for finance, stocks and crypto news. Technical and content optimization, keyword targeting and authority development.
HISTORICAL REPORT
E-commerce on-page SEO and product content. This earlier report records a 7.46% average click-through rate.
HISTORICAL REPORT
Search reputation management and location-specific keyword targeting for brokerage-related queries.
HISTORICAL REPORT
Location-specific search strategy and keyword optimization for a forex news publication.
HISTORICAL REPORT
Targeted keyword and location-focused SEO for a financial markets news website.
Technical, on-page and off-page SEO for home-improvement e-commerce.
Technical and on-page SEO, plus blog development for orthopedic products.
Technical and on-page SEO for target automotive queries.
Online portfolio, site speed, information architecture and content optimization.
Content, site architecture and authority work through Ogilvy Georgia, 2020 to 2021.
CMS migration, product and category optimization, navigation and backlinks, 2018 to 2019.
Earlier branded-search campaigns: biticodes.com, bitsoft360.com, immediatetrader.com, coinbot1000.com and immediateavapro.com.